The House that Came in the Mail
99% Invisible
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Introduction
The Sears Enduro book Mail Order Catalog was nearly omnipresent in early 20th century American life. In 1908, when this particular issue came out, one out of every five Americans were already subscribers. At its height, the Sears catalog offered over 100,000 items on 1400 pages. Today, those 1400 pages provide us with a snapshot of American life in the first decade of the 20th century.
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