316: Whale: The Realities and Struggles of Building a SaaS Startup - with Gary Vanbutsele
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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Leveraging Your Audience and Customer Base
"We failed miserably at building an inbound engine that first year, we're still struggling," he says. "So turning to that alternative channel where we could leverage that existing audience and those existing partner relations really made a huge difference" He spoke with I think 400 partners in a year's time, which 10 resulted in very good partnership.
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