A lot of growth marketing is a little bit a shady, and it's all do anything to get the purchase. It's not necessarily treating customers with respect. To me, brand is what you're known for and what you know who knows you. I hate when people say that no one cares about you as the company at all.
In episode two of Down To Chat DTC, Cody and Eli talk about all things brand, growth hacks, and acquisition rooted in retention.
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Cody: https://twitter.com/codyplof
Eli: https://twitter.com/eliweisss