The Transformative Impact of AI in Car Dealerships

This chapter explores the rapid adoption of AI technology within car dealerships, focusing on the industry's shift towards enhanced marketing and data capabilities. It highlights the critical role of consumer data in training AI models to transform customer experience and operational efficiency in automotive sales.

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Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Devin Daly, CEO of Impel where we discuss: The imminent evolution of AI in car dealerships, BTS of his recent $100M acquisition, How he's transforming 50% of all US franchise dealers, The best use cases for AI in car dealerships and much more!

This episode of the Car Dealership Guy Podcast is brought to you by:

CDK Global - CDK will once again be streaming its annual industry conference CDK Connect 2024 on October 22.

This year’s virtual CONNECT conference will feature CDK’s latest product innovations, a keynote from CEO Brian MacDonald, and live breakout sessions focused across all operations of the dealership.

You can register for CDK CONNECT at the link in our notes below or by visiting http://CDK.com/Connect

CDG Recruiting - Building on the success of my industry job board, I’m launching CDG Recruiting — a more hands-on, white-glove automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you’re ready to find your next rockstar employee, try CDG Recruiting today by visiting cdgrecruiting.com

Impel - Impel enables automotive retailers, manufacturers, and online marketplaces to turn shoppers into buyers, and buyers into lifelong customers, with the auto industry's most advanced AI-powered Customer Lifecycle Management platform. Impel leverages proprietary behavioral data and generative conversational AI technology to deliver hyper-personalized experiences at every touchpoint of the customer journey.Whether it’s supporting a shopper as they search for the perfect vehicle, booking showroom appointments, scheduling the next service appointment for a customer, or helping a consumer sell or trade-in their vehicle, Impel AI is with you every step of the way. Reach out today and see for yourself what Impel can do for you.

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Topics:

(00:00:00) - Intro

(00:01:10) - Updates since Devin was last on the show

(00:02:31) - What meaningful changes have happened in auto with AI?

(00:04:58) - What practical changes can dealers implement right now?

(00:07:39) - What level of adoption across the industry are you seeing?

(00:09:26) - Why did you acquire Outsell?

(00:14:35) - What does the dealership of the future look like?

(00:18:06) - Are we going to a centralized AI Dealership world?

(00:22:21) - What are you working to solve over the next 12 months?