1-800-GOT-JUNK?: Brian Scudamore (2018)
How I Built This with Guy Raz
00:00
The Importance of Press Coverage in the US
I could have given up after call number 54 or 55, but I just kept going. So how did you expand into the US? We expanded through franchising. The big turning point for us was Fortune magazine. They saw one of our trucks in San Francisco and Adam Laskinski, the writer,. called and said, saw this truck, heard about you guys. Just seems like a crazy business. You're building a brand in junk removal. Who does that? And we ended up getting 506 phone calls from Thursday to Sunday.
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