How to Prioritize Your Sales Process

I have like that founder shame of like oh, we're not prepared for that. So it felt like a lot of it was repeatable like this is going to come up in every one of these sales processes. We identified those merchants the prospects in our pipeline that were the right fit. One merchant we're talking to Did a little over 30 million dollars last year That is our ideal customer. It's mid-market. But there's a lot of back and forth so in the beginning of the sales process, right? It goes from the first interaction.