10min chapter

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#255 - Rory Sutherland - The Psychology Of Irrationality

Modern Wisdom

CHAPTER

Multiplicative Dynamics and Physical Tangibility

Exploring the concept of ergodicity and optimization under multiplicative dynamics, the chapter discusses how certain aspects of life work more like multiplication than addition. Delving into the value of physical objects, they compare tangible items like paper to digital alternatives in scenarios such as travel, trust, and voting processes. Highlighting the importance of physicality and transparency in decision-making, the chapter emphasizes the significance of rituals like voting over casual activities.

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