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Gen Z's purchase journey and the future of TikTok Shop
The Future of Shopping with Vogue Business
Exploring TikTok's Influence on Brand Engagement and User-Generated Content
Exploring how a major brand leverages TikTok to connect with audiences through user-generated content and viral marketing, particularly focusing on hair care and beauty content. Insights shared on the effectiveness of social-first strategies and the significance of authenticity and before-and-after content in the beauty sector.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode