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Hoka NAZ Elite with Ben Rosario | Koopcast Episode 132
KoopCast
Running and Trackin Field Needs More Athletes
iamean: Athletes are actually relatable. And when you present these like really good athletes, or, as you mention the stars, as just normal people, it increases the fan base. I'm totally with you on ta. Sometimes i look at the marketing strategy int i've always taken a top down approach, right? And you've got to take it from the very air orse. Ind every other sport uses their athletes to grow their game, if you will. Ah, and yet, for so many years, we doing that. We were trying to focus on opera, wimfrey, running a marithon, instead of that are the best athletes. Just seemed
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