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5min chapter
The $1.5 Billion Growth Strategy (#166)
Marketing Against The Grain
Acquiring Unfair Advantage and Monetizing on Side Doors
The speaker discusses the concept of acquiring something to accelerate an unfair advantage in business and shares examples from 'The Product Boss' podcast and Atlassian's acquisition of Trello. They reflect on their experience at HubSpot and the potential of using M&A to acquire demand.
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