Never split the difference: negotiating as if your life depended on it by Chris Voss
Talking Books
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The Power of No in Negotiation
This chapter explores the crucial role of the word 'no' in negotiations, illustrating how it can empower negotiators and foster trust. By recognizing 'no' as a starting point for exploration rather than a barrier, it emphasizes the need for open communication and understanding. The chapter shares strategies to navigate negotiations effectively, including encouraging 'no' responses to create a collaborative environment.
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