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4min chapter
433: Summize: SaaS Lessons on Narrowing Your Target Market - with Tom Dunlop
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Intro
This chapter recounts the inspiring transformation of a former in-house lawyer into the co-founder of a contract lifecycle management platform. It delves into the early challenges and strategic pivots that led to successfully targeting mid-sized companies and the essential methods for product validation and market expansion.
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