Examining the Role of Polling Data in Political Campaigns

There’s so much discourse about polling and it seems like there’s a poll for nearly every political issue. At the same time, polls often don’t successfully help us to predict the future, including election outcomes. What contributes to the mismatch between what we expect of them and what they actually deliver? Nate Cohn is the chief political analyst at the New York Times where he created the Times/Siena poll. Cohn points out that, among many things, polling plays a “central role in the way we understand the way campaigns ought to behave.” He joins WITHpod to discuss the complexities of polling, survey methodology, systematic biases and more.