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Gen Z Brand Survey
Kieran: I love the fact that actually it started to debundle creativity and everyone who has like some amount of creativity within them can actually bring that out. There's so much there's so much good when it's used correctly. So you feeling okay? You feeling okay over there? This is my new thing I'm going to bring onto the show every week. Kieran, there's another generation out there, the millennial generation which are the next generation older than Gen Z. And there's been some interesting brand research come out around them that I know you want to share.