2min chapter

How I Built This with Guy Raz cover image

Siete Family Foods: Miguel and Veronica Garza

How I Built This with Guy Raz

CHAPTER

Branding - How to Build a Brand and Run as Fast as You Can

"If you have an innovative product, it'll probably get copied. And like the only thing that you have to play defence against that is building a brand and running as fast as you can," she says. "We were king hires, and we were building this brand." The company has since gone on to become one of Australia's biggest fashion brands.

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