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From Market Stalls to £5m per month with a Fragrance Brand - Connor Martin | The Midnight Pod Ep 52

Matt Kelly | The Midnight Pod

CHAPTER

Boosting the Enterprise Value of a Group of 10 Brands

A group of 10 brands is inherently way more valuable as an asset to someone if they're all self-attending their all. Tev has grown pretty rapidly with a very small marketing team. We can use the cash to hire a bigger marketing team than when we plug in another brand that doesn't jeopardize the growth rate and then it diversifies through more brands.

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