4min chapter

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211. Building an 8 Figure Outdoor Gear Subscription Box: How John Roman Merged E-commerce and Community

Millionaire University

CHAPTER

Navigating Marketing Challenges and Diversifying Strategy

This chapter explores the pitfalls of relying solely on Facebook for customer acquisition, which led to account suspensions. It emphasizes the necessity of diversifying marketing efforts across multiple platforms and the benefits of scaling video content to improve marketing efficiency.

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