Maximizing Lead Magnet Effectiveness in Video Content

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I just interviewed Stewart (SEO Jesus) and I'm still processing what he shared with me.
This guy is running a successful $60K/month SEO agency but he's actually WALKING AWAY from it to focus on his course business instead.

Why? Because he made $40K from ONE course launch and consistently makes $20K monthly with way less stress.

He puts lead magnets at the START of YouTube videos when most people are still watching (not at the end when 90% have clicked away). He tests course ideas with waitlists BEFORE creating anything. And he uses Claude AI to design sales pages in minutes instead of hours.
His simple math: "$20K course month equals $100K agency month" in actual profit due to margins.

🔗 Check out Stewart's channel: https://www.youtube.com/seojesus