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#19 Rory Sutherland: The Psychology of Advertising
The Knowledge Project with Shane Parrish
Introduction
Rory Warrier is vice chairman of a mather, one of the largest advertising companies in the world. He's also cofounded their behavior science, hs practice, which is applying behavior insights to advertising. Rory and i talk about a host of subjects, and i think you'll find his views, his sense of mischief and his insights well worth listening to.
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