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Data Council Week (Ep 3) - GTM 101 for Engineers With Chase Roberts of Vertex Ventures
The Data Stack Show
How to Go to Market as a Founder
The first step is trying to understand the problem space, not just your competitors, but just like all the substitutes for this thing that you're doing. How would they evaluate tools, how do they typically buy things in this category? And then if there are multiple people involved in trying to make a decision around that, multiple stakeholders in that problem, then you're doing talk down sales.
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