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2min chapter
How Michelob Ultra’s “Social Athlete” reframed lite beer
On Strategy Showcase
Controversial Advertising: The Intersection of Beer and Active Lifestyle
This chapter explores the unique Michelob Ultra advertisement that combines exercising with beer enjoyment, generating both controversy and admiration during its Super Bowl premiere. Despite social media backlash, the ad successfully enhanced sales, prompting discussions on the value of engagement in advertising.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode