The Importance of Open Pricing

Pricing should be open if it's going to be low touch, put it on the website. Having some kind of a price anchor where you say upwards of $10,000 or upwards of $20,000 is a far bit of strategy than just plain contact us. That's a better way to click bait than just having a form and trust me, just form many will come to the page and drop off. Those days of just filling the forms are going away.

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