How to Avoid Cross Selling Your Existing Customers

If you want income, if you want just profits, short term profits, then yeah, go cross sell your existing customers all day long. If you want to build a valuable business, cross selling is one of the first ways to undermine the value of that business. When you have the focus on building a valuable company rather than a lifestyle business with income streams, it's completely different frame of mind. And I think it's a decision we all need to make. We want cash today fair and square for the long term.