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Going Beyond Usage Metrics to Measure Real Product Impact

Rocketship.fm

CHAPTER

Catalyzing User-Focused Product Development

This chapter explores how organizations can adopt a user-centric approach to product development by starting with small-scale experiments. It emphasizes the significance of fostering a culture of experimentation and the measurable outcomes that come from frequent testing. By encouraging individuals, particularly product managers, to leverage existing frameworks, the chapter aims to inspire grassroots change in product development processes.

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