Emotion-Driven B2B Marketing Strategies

Does your marketing strategy rely on short-term fixes and MQL targets? This episode will show you why it’s time to return to a deeper, more sustainable approach. Drew Neisser sits down with Jon Miller to tackle the tough questions, like whether the traditional marketing playbook is broken—and how CMOs can fix it.

Jon shares actionable insights on:

• Revisiting the Fundamentals: Why product-market fit, positioning, and reputation are more important than ever for marketing success. 

• Doing Right by the Customer: How focusing on short-term results can undermine the customer experience and damage long-term growth. 

• Embracing AI for the Long Haul: Why CMOs need to prepare for AI's lasting impact (beyond content creation) to stay competitive.

If you're ready to move beyond outdated tactics and rethink your approach to marketing, this episode offers practical strategies for success. Tune in! 

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/