
417: Marketing is Not a Gumball Machine
Renegade Marketers Unite
Emotion-Driven B2B Marketing Strategies
This chapter explores the critical role of emotional connections in B2B marketing and how they affect decision-making processes. It discusses the shift from traditional metrics to a focus on brand engagement and team-based performance metrics, reflecting the evolving landscape of buyer behavior. The chapter also emphasizes the need for self-service buying experiences and the incorporation of AI-powered tools to support dynamic customer journeys.
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