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How Phil Knight's 'Crazy Idea' - Nike - Revolutionized an Industry | Book Insights on Shoe Dog by Phil Knight

Book Insights Podcast

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Building Nike with the 'Butt Faces'

Explore how Phil Knight turned a 'crazy idea' into the billion-dollar brand Nike, with a team of eccentric individuals known as the 'butt faces', including passionate running enthusiast Jeff Johnson. Learn about the selection process and significance of core team members like Coach Bowerman, and the unique dynamics that shaped Nike's success.

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