Go-To-Market Integration Planning Part 1
M&A Science
00:00
Do You Have a Competition Council?
Always get advice from your competition council. If the deal fell through, would either company be added a disadvantage if that information had been shared? That's my key litmus. I never want to see anything around pricing. We want to understand the sales motion. What does that look like? The general goals around that customer experience)? Yeah, thinking about that. Back on testing with sales. How do you do that? You started telling your vision and idea to the sales team and just get the response.
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