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Nudge
The Don't Mess With Texas Ad
Don't mess with Texas campaign reduces littering by 70% when used in a way that doesn't limit Texans' feeling of control. This is especially important in contexts where there's a power imbalance, like the graffiti study Richard shared right at the start of the episode. You're sure to experience reactants when it comes from a position of high authority. So you can avoid this with a much loved celeb, someone who can't set laws and someone who can’t tell you what to do, but someone who you probably like.
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