Kickstarter is launching digital marketing and pledge management services. Founder says he's been holding off on big-money brand campaigns until these new tools are in place. "I think there was just like a buzz coming back to Kickstarter, but I also saw some people still didn't have the experience that they wanted"
To breathe fresh life into an established platform, Kickstarter’s new 33-year-old CEO Everette Taylor is shaking things up – and he’s unapologetic if it makes people uncomfortable. From bold new product lines to bold statements, Taylor is working to kickstart Kickstarter’s existing community while aggressively pursuing new users. Marketing is product and product is marketing, he says. “I want to build a juggernaut.”
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