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Matt Bertulli (Lomi, Pela Case) Is All About Customer Experience

The Andrew Faris Podcast

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Are You Getting a Return on Investment?

In the early days of running brands, my feeling was like, I actually wondered why I couldn't get people to do things like post on social with the product or yeah, or obviously tell people about it more. And so what I have come to think more about is that it is only when you blow somebody away that one of two things can happen in your business. There's some level of bar they have to clear for a person to buy again and then secondly, they're not going to tell anybody about it. It seems to me that sort of getting that right is really central in a business.

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