What Can We Do About It?

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Social proof can be a very effective tool for good. It can also be used against us. How do we defend against social proof? We have to check out the character of those reviews. There was a great study that looked at which star rading on product review was most likely to produce a conversion from a prospect to a customer. People were on to the tricksters who were loading their valu tions with all of these positive things. If it was below four point two, people saywell, maybe this isn't such a great product. if it was above four point seven, they got suspicious.

What are the best strategies to get people to say “Yes” to your requests in life? Acclaimed psychologist Robert Cialdini dives deep into the seven small things that make a huge impact in influencing others, as well as the difference between being influenced and being manipulated into making decisions. What are the tactics, how do they work, and how do we defend against them? This episode is jam-packed with practical advice that will make you more persuasive in life.

Known colloquially as “The Godfather of Influence,” Cialdini is a foundational expert in the science of influence and how to apply it ethically in business. His books, including Influence: Psychology of Persuasion and Pre-Suasion, have sold more than 7 million copies in 44 different languages, and he is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

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