The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE SECRETS TO SELLING VALUE OVER PRICE AND CLOSING THE SALE

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Importance of a Salesperson

"I'm never there just for a sale. I'm there for a relationship," he says. "The product is important at some point, but I do believe that the salesperson is as important as the product in that process" Salespeople who don't get it are trying to not understand what it means, Brian adds.

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