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13min chapter
Drunk Elephant: Tiffany Masterson
How I Built This with Guy Raz
Starting Over as Equal Partners
Tiffany Masterson and her brother-in-law Charles confront the tension in their business partnership and agree to start over as equal partners. They discuss the challenges of doing business with family and the fortuitous timing of their website launch. They also share their strategy for attracting attention to their brand and reaching out to beauty editors.
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