4min chapter

The Behavioral Design Podcast cover image

Chatbots, Synthetic Users and AI for User Research with Hassan Aleem

The Behavioral Design Podcast

CHAPTER

Exploring the Pros and Cons of Synthetic Users in Research

This chapter examines the advantages and drawbacks of using synthetic users in research. It emphasizes the importance of critically assessing these models due to potential biases and their limitations compared to real users.

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