This chapter explores the strategy of creating status level jumps for customers to drive significant margins, using brands like Ferrari and Yeti as examples. It stresses the role of targeting the right customers willing to pay premium prices for value and emphasizes the need to assist customers in transitioning to higher status levels for business growth.
Today, we'll hit on the most asked question in our now functional podcast question submission list. What if the thing you're building isn't solving a bleeding neck problem? What if it's just something you think people will want? Something that'll improve their life, but not something they loose sleep over? Should you still pursue it? How?
We'll talk through Linguini, Yeti, gross margins and status level jumps and land on the answer - is that type of business worth your time?
- Uncomfy hour - email "team@gettacklebox.com" with "uncomfy" in subject
- Tacklebox
- The Clam