What if the problem you're solving isn't "painful" or "urgent"? What if it's just something you think people will want? Should you still pursue it? (feat. Linguini)
Idea to Startup
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Creating Status Level Jumps for Customers and Generating Big Margins
This chapter explores the strategy of creating status level jumps for customers to drive significant margins, using brands like Ferrari and Yeti as examples. It stresses the role of targeting the right customers willing to pay premium prices for value and emphasizes the need to assist customers in transitioning to higher status levels for business growth.
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