Episode 25: Modern outbound sales
Decoding Sales
00:00
How to Take an Outbound Prospect From Skeptic to Wonderful
When you're on a call with an inbound lead, it's probably a little different than an outbound lead. What I've tried to get my teams to do is instead of being super upfront that you're selling something for dollars, I like to start with, hey, we have a new technology because we're a newer company and we're rethinking the VPN world" "I think this intersection of educating plus selling is really important to hit early on," he says.
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