128. How to build a $6M Pilates franchise, with Amanda Dell'Aquila and Simon Bryce
Pilates Elephants
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You Will Go Through and We'll Have Closed
When we first opened out when our studio in Melbourne in March 2007, we were very innovative. We were the first Pilates first group performance studio. All of a sudden we weren't the only ones doing this and we were just now one of the crowd. So you're exactly right, I think you have to continue to innovate and you have to kill your darlings basically like you have to make your own offering obsolete by coming up with a better offering that's more fitted to the market as times change.
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