Scaling the Credibility Wall

We can't get to the promised land of repeatable big deals Without the credibility of the smaller and they're a little bit bigger. We've had some very recognizable brands come into the sales process and just hesitate on we don't want to be the first big one. And so check out products are looked at skeptically. They're highly desired because everybody wants to improve their conversion rate But because of the failures of other companies in in that regard There's skepticism and an additional hurdle to get over on their credibility. So I forgot where we were on the On like that journey, but the biggest thing that we did the most important thing was making the decision and focusing Yeah Once we did that and