3min chapter

Creator Science – Learn from today's top content creators cover image

#151: Nathan Barry of ConvertKit — Acquiring SparkLoop and turning email into multiplayer mode with the Creator Network

Creator Science – Learn from today's top content creators

CHAPTER

The Power of Flywheels

If you think about your business like a system or like a flywheel, then you can say, what do I mostly optimize for in this? And you could say, okay, I want more subscriber growth. What tweaks, what puzzle pieces can I add to this flywheel that will drive more subscriber growth? It might be a referral program. You know, okay, how do I get my subscribers to refer more people? The beauty of a flywheel as you realize, oh, I'm not years away from where they're at. I'm a good flywheel in a couple of months away.

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