5min chapter

The School of Greatness cover image

How To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, Ph.D EP 1164

The School of Greatness

CHAPTER

How the Unity Principle Works in Relationships

Researchers in texas found three kinds of persuaders. One was what they called the a coercive persuader, who said, i need you to do this for me,. I'll have to do some things that you're not happy about. Not only did that fail to work, it produced polarization. There was another version of that that was even simpler to implement. It was simply to use the pronouns we, our and us in making the request. Soange for change, gasa, we o work on us and us.

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