2min chapter

Under the Influence with Jo Piazza cover image

Prime Domination: Amazon's Holiday Shopping Conquest with Dana Mattioli

Under the Influence with Jo Piazza

CHAPTER

The Intersection of Technology, Family, and Impulse Buying

This chapter reflects on the speaker's journey with reading on a phone and its effects on family dynamics, especially with their son. It delves into the role of social media influencers in driving impulse buying and the psychological impact of online shopping on consumers.

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