20 - Where "Leads" Go To Die
Stacking Growth | The B2B Marketing Podcast
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Using a Third Party Tool to Collect Data
Maticuto is using a third party tool called clear bit to collect data about its assets. The company has also been experimenting with lightgate and top of funnel asset management. Maticuto says it's an interesting way to get the information you need, but must be careful not to rely too much on one service over another.
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