You have to handle their objections in a way that's not like your selling it. You'd say, look, you're goin t go out there and spend 50 bucks on supplements. If you spend 60 bucksyou're ging to get stuff that we've tested. It's going to give you better results. But when you tell the truth, you people believe it, ye? And then you have credibility. So you might not sell as much to day, but over the next ten years, you're going to sell a lot more.