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The Win-Loss Episode with Ryan Sorley
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
How to Deal With a Leader or Board Member in a Win Loss
Sellers are looking for different information than leaders or board members. One story comes to mind, which was a CEO and founder of a cybersecurity company. And the feedback we collected was that the message was not only not helping them, but it was turning buyers off. They wanted to work for a company that was American.
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