Is CX Important in Scaleups?

A few years ago, we moved to a tribe operating model. We now have a tribe set up across each part of the customer journey. And there they have like a unified task to really answer the kind of the customer problem at that point in the journey. It gives them autonomy and skill set to be able to drive speedy change. That's where brand comes in, its insuring that there's kind of consistency in and sort of unified experience across the board.