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Political Ads of the Year: Matthews & Rosenberg

The Herle Burly

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I've Tested a Zillion Promises Made, Promises Keepn, Formats Just in Focus Groups

"It's just, it's super boring. And I don't know why anybody would really watch that ad," he says. "I have tested about a zillion promises made, promises kept, formats just in focus groups... and I've never had one ever come through in terms of being compelling or being a winner with people." He adds: "The guy has a tremendous amount of energy, both physical and intellectual"

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