Positioning with April Dunford cover image

Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors

Positioning with April Dunford

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Unlocking the Secrets of Differentiated Value

This chapter explores how differentiated value can attract customers and give businesses a competitive edge. It highlights strategies for identifying, communicating, and substantiating this value through metrics and relatable case studies.

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