How I Built This with Guy Raz cover image

Crumbl: Jason McGowan

How I Built This with Guy Raz

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From Local Concept to National Franchise: The Journey of Expansion

This chapter explores the evolution of a local cookie business into a national franchise, highlighting the initial reliance on personal networks and the challenges faced along the way. As the venture transitioned from a side hustle to a structured business model, it emphasized the importance of technology and processes for effective training and operations management.

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