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Understanding the People You're Dealing With
This chapter emphasizes the importance of thoroughly researching the individuals you are meeting with before entering negotiations or making deals, highlighting the significance of knowing their interests, motivations, and relationships. The speakers share personal anecdotes and examples to stress the effectiveness of understanding people's connections and incentives in various contexts, such as fundraising or house rentals. They also discuss the importance of maintaining speed and momentum in deal processes to avoid losing out to competitors, and the challenges of paperwork and due diligence in deal closures.