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From Creating Consumer Products to B2B Financial Innovations
The chapter outlines the transition from consumer products to B2B financial innovations at Ramp, focusing on aligning customer and bank interests to create a credit card company. It discusses the challenges faced, the regulatory environment, and the rapid innovation opportunities within the B2B space. The founders detail the journey of developing innovative financial products tailored to help companies save money and time, highlighting the evolution of their offerings and onboarding initial customers.